Frutarom USA has introduced EFLA 956 Pelargonium Root Extract (PRE), which is designed to target immune health and reduce the severity and duration of the common cold and associated symptoms, including sore throat, stuffy nose, cough and mucus build-up, according to the company. Pelargonium’s triple-action profile offers functionality as an antimicrobial, an antiviral and as a mediator of the body’s own immune-defense mechanisms. EFLA 956 is standardized on Umckalin, a constituent unique to Pelargonium sidoides. It is available as a powder extract without a carrier, offering a range of application possibilities for finished products targeting the cold-care market, such as syrups, soft gels and tablets. For further information: www.frutarom.com